Measured Updated dailyMarkdown copy
Open with the exact dollar amount
A viral business and marketing format on TikTok and Instagram
Put one specific dollar figure (earned, lost or paid) in the first line, then show how it happened.
8
accounts it worked for
7x
median, times their usual
#8
of 44 in business and marketing
Angle
Talking head
Why it works
A concrete amount creates instant stakes and curiosity, where generic captions get ignored.
Hook formulaI sent this and got [$X] / I'm about to throw away [$X]
How to make it
- 1State the exact figure in the hook
- 2Show proof such as a screenshot, notes or location
- 3Walk through how it happened
Examples
Best first, one per account. Each links to the original post.
- @theanatomyofadream
10K followers, TikTok
“MARKETING EXPERT REVEALS HOW TO PRICE YOUR PRODUCTS”
74x their usual views, talking head, personal brand
- @dippedbyryder
690K followers, TikTok
“come do a double restock w/ me as a teen business owner! $632+”
8.5x their usual views, talking head, ecommerce
- @sanaiugc
15K followers, TikTok
“come film a brand deal WITH ME”
14x their usual views, talking head, personal brand
- @zane.kazan
4K followers, TikTok
“throwing away $14,000 (part 1)”
11x their usual views, talking head, personal brand
- @jon_davids
123K followers, Instagram
“This guy makes”
7.0x their usual views, talking head, small business
- @saypoca
76K followers, Instagram
“I sent this email”
4.9x their usual views, talking head, personal brand
- @beautywithfia
109K followers, Instagram
“KINDA CHIC MAKING A MONTHS SALARY IN 1 DAY”
4.4x their usual views, talking head, personal brand
- @rezz.hz786
7K followers, TikTok
“Amazon FBA results!!”
4.8x their usual views, talking head, ecommerce
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Get the MCPMore business and marketing formats
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8 accounts, median 19x their usual
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8 accounts, median 15x their usual
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8 accounts, median 15x their usual
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10 accounts, median 8x their usual
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6 accounts, median 35x their usual
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9 accounts, median 9x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
- Real unscripted sales call filmed live
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.