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Measured Updated dailyMarkdown copy

Real income and bills shown to the dollar

A viral business and marketing format on TikTok and Instagram

Reveal your actual revenue, bills or bank balance with exact figures instead of giving vague advice.

10

accounts it worked for

8x

median, times their usual

#4

of 44 in business and marketing

Angle

Talking head, Slideshow, Screen recording

Why it works

Exact numbers spark comparison and curiosity beyond your usual followers. These posts beat the same accounts' generic motivation and advice posts.

Hook formulaThis is how much I made/spent as a [role] in [period].

How to make it

  1. 1Pick a period or milestone (a month, a year, a bad week)
  2. 2List each figure exactly, saving the total or twist for last
  3. 3Pitch the shop or product only after the numbers

Examples

Best first, one per account. Each links to the original post.

  • @realjbcontent

    7K followers, TikTok

    “HOW MUCH DOES TIKTOK PAY FOR 288,000 VIEWS?”

    121x their usual views, talking head, marketing

  • @melanierrenee

    25K followers, TikTok

    “I MADE $30K IN SEPTEMBER **still can't believe it”

    28x their usual views, talking head, personal brand

  • @ourcheerycorner

    80K followers, Instagram

    “HOW MUCH I MADE small business owner”

    13x their usual views, talking head, small business

  • @eatbyamy

    15K followers, TikTok

    “reviewing our sales year 2 💸”

    17x their usual views, talking head, small business

  • @linazunigaofficial

    140K followers, Instagram

    ““I want to make $100K a month but I have no idea how.” Save this.”

    9.3x their usual likes, slideshow, personal brand

  • @ari.giselle333

    592K followers, TikTok

    “my monthly & bi-annual bills as a 19 y/o”

    5.2x their usual views, slideshow, small business

  • @dantebrunelli_2

    45K followers, TikTok

    “THE FASTEST WAY TO LOSE IN BUSINESS”

    6.0x their usual views, talking head, marketing

  • @nextinsurance

    63K followers, Instagram

    “Surviving the highs and lows of entrepreneurship”

    5.4x their usual views, talking head, small business

  • @hannahkoumakis

    178K followers, TikTok

    “Our Payday routine Splitting our $12,500 joint monthly income into our different accounts”

    3.6x their usual views, slideshow, personal brand

  • @dkurien

    471K followers, Instagram

    “How much for a logo design?”

    2.6x their usual views, screen recording, marketing

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More business and marketing formats

What’s working in business and marketing this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.