Measured Updated dailyMarkdown copy
Free tool list that replaces something paid
A viral business and marketing format on TikTok and Instagram
Pitch a free tool or short stack by naming the expensive thing it replaces or the flaw it fixes.
8
accounts it worked for
14x
median, times their usual
#5
of 44 in business and marketing
Angle
Screen recording, Talking head, Green screen
Why it works
Free plus a named paid competitor gives broad appeal and an immediate payoff, and a tight stack feels more usable than a long list.
Hook formulaStop paying for [tool], use [free tool]
How to make it
- 1Name the paid tool or the flaw
- 2Present 1-5 free tools
- 3Show each with clean visual proof
Examples
Best first, one per account. Each links to the original post.
- @benkimball.ai
49K followers, Instagram
“STOP PAYING FOR AI VIDEO”
30x their usual views, screen recording, personal brand
- @aricajobsearchtips
9K followers, TikTok
“Learn Excel for FREE in 1hr”
29x their usual views, talking head, personal brand
- @felixbravoai
23K followers, Instagram
“The 1 Github Repo you actually need”
13x their usual views, green screen, personal brand
- @squarestylist
18K followers, Instagram
“The future of brand guidelines Interactive and embedded to a page of your website”
14x their usual views, screen recording, ecommerce
- @sellthatsaas
23K followers, TikTok
“There has never been a better time to be in sales than RIGHT NOW”
16x their usual views, talking head, sales
- @raycfu
272K followers, Instagram
“How to create a custom LLM with your own Data”
5.5x their usual views, talking head, ecommerce
- @100xengineers
980K followers, Instagram
“SOMEONE JUST BUILT A GALLERY”
3.3x their usual views, screen recording, personal brand
- @nuccimanthony
119K followers, Instagram
“I just fired my dialer, I just fired my CRM, I just saved $300 a month”
2.8x their usual views, screen recording, sales
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
- Real unscripted sales call filmed live
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.