Measured Updated dailyMarkdown copy

Dense list flashed so viewers pause and screenshot

A viral business and marketing format on TikTok and Instagram

Show a packed list of names, graphics or checklist items on screen for a couple of seconds while pointing at it or saying 'this list'.

8

accounts it worked for

6x

median, times their usual

#9

of 44 in business and marketing

Editing trick

Talking head, Slideshow

Why it works

The content is too dense to read in one pass, so viewers pause, rewatch or save it. The pattern shows up in officialsalestips, vanessa.powell, itsmarcuschan, medicalsalesmentor and georgiaintech.

Hook formula[Number] [resources] that will make you [result] fast

How to make it

  1. 1Promise a specific resource list in the hook
  2. 2Flash the screenshots, cheat-sheets or company names on the beat
  3. 3Point at them or tell viewers to save or screenshot

Examples

Best first, one per account. Each links to the original post.

  • @itsmarcuschan

    20K followers, Instagram

    “Sales IQ (Closer's Edition)”

    140x their usual likes, talking head, sales

  • @vanessa.powell

    81K followers, TikTok

    “6 VIDEOS THAT WILL MAKE YOU DISGUSTINGLY GOOD AT SALES YOUR FIRST MONTH”

    22x their usual views, talking head, sales

  • @medicalsalesmentor

    13K followers, TikTok

    “If you follow these companies asap and connect with 10 reps at each, that is a great start to breaking into med device 🤝”

    9.3x their usual views, slideshow, sales

  • @sydneymohni

    176K followers, Instagram

    “UGC CHEAT SHEET PITCHING”

    6.4x their usual views, talking head, personal brand

  • @georgiaintech

    89K followers, TikTok

    “Get a job in 2 days By doing this in the next 20 mins”

    6.1x their usual views, talking head, career advice

  • @ugc.withrach

    94K followers, TikTok

    “fix your camera settings”

    4.8x their usual views, talking head, personal brand

  • @officialsalestips

    207K followers, Instagram

    “CEOs who's sales leader is Friend, Family, or the Top Rep”

    4.3x their usual views, talking head, sales

  • @personalbrandlaunch0

    283K followers, TikTok

    “BAD GOOD GREAT”

    3.9x their usual views, talking head, personal brand

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More business and marketing formats

What’s working in business and marketing this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.