# Side-by-side bad vs good rewrites

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/side-by-side-bad-vs-good-rewrites

Show the weak version and the improved version together so viewers judge the difference instantly. It worked for 7 accounts, with a median of 5x their usual reach. Type: Editing trick. Seen as: Skit, Slideshow, Voiceover.

## Why it works

Showing the rewrite beats explaining why bad work fails, and viewers can copy the good version.

## How to make it

1. Show the bad example (❌ or 'AI slop')
2. Show the improved version next to it
3. Repeat for 4-5 examples

## Hook formula

We all hate [thing]. So I fixed it

## Examples

- @greglangstaff (802K followers, TikTok skit): 51x their usual views. Hook: “When I’m reviewing resumes as a recruiter” [Original post](https://www.tiktok.com/@greglangstaff/video/7695928201800944914)
- @dacreativesocial (8K followers, TikTok slideshow): 20x their usual views. Hook: “how to turn your boring life into content people will binge” [Original post](https://www.tiktok.com/@dacreativesocial/photo/7693448809921170696)
- @marketingharry (635K followers, Instagram slideshow): 18x their usual likes. Hook: “We all hate AI posts. So I fixed them” [Original post](https://www.instagram.com/p/Deqd2yfDtFg/)
- @juliabroome (361K followers, TikTok voiceover): 4.5x their usual views. Hook: “LESS LIKE THIS: day in my life / MORE LIKE THIS: Life Curriculum: Full Day of Getting Our Lives...” [Original post](https://www.tiktok.com/@juliabroome/video/7695526670488325390)
- @iamjadenly (335K followers, Instagram slideshow): 4.9x their usual likes. Hook: “Ambition: “I want to grow my page” Strategy: “I’ll post at least once a day and study my 3 best posts every Sunday”” [Original post](https://www.instagram.com/p/Ddv_Ee-jbd4/)
- @businesssecretsclub (157K followers, Instagram slideshow): 3.4x their usual likes. Hook: “NOBODY CARES WHAT YOU ARE DOING TODAY How to stop documenting and start storytelling...” [Original post](https://www.instagram.com/p/DeLxe2vDD6q/)
- @linazunigaofficial (140K followers, Instagram slideshow): 4.1x their usual likes. Hook: “Stop creating 'problem-aware' content if you want people to buy from you.” [Original post](https://www.instagram.com/p/DesX4bQjVSF/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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