Measured Updated dailyMarkdown copy
Exact word-for-word script to say today
A viral business and marketing format on TikTok and Instagram
Hand viewers the verbatim phrases to use in a dreaded situation instead of explaining the concept.
8
accounts it worked for
19x
median, times their usual
#1
of 44 in business and marketing
Angle
Talking head, Slideshow
Why it works
Viewers can use the lines immediately, so they save the video. Starting with the actual words beats opening with abstract musing.
Hook formulaWhen [situation] happens, here's exactly what to say: "[phrase]"
How to make it
- 1Name a common awkward moment (rate ask, exit a chat, 1-on-1)
- 2Act out or read the exact lines
- 3Contrast with the common failing line
Examples
Best first, one per account. Each links to the original post.
- @thefuturishere
528K followers, Instagram
“Whenever you don't know what to say, just say”
59x their usual likes, talking head, marketing
- @daniel_priestley
34K followers, TikTok
“Why Degrees Won't Save Your Job”
81x their usual views, talking head, personal brand
- @liabilityblonde
13K followers, TikTok
“Employee crying and you don’t know what to do?”
55x their usual views, talking head, startups and founders
- @natemills_2
61K followers, TikTok
“My top 3 cold call openers (What I use every day)”
17x their usual views, slideshow, startups and founders
- @vvanedwards
751K followers, TikTok
“End conversations assertively, avoid awkwardness.”
20x their usual views, talking head, personal brand
- @ugc.withrach
94K followers, TikTok
“WHAT TO SAY WHEN A BRAND ASKS FOR YOUR RATE”
17x their usual views, talking head, personal brand
- @wolfofwallst
2.9M followers, Instagram
“So if your”
5.7x their usual views, talking head, sales
- @advicewithjean
148K followers, Instagram
“How to ✨survive✨ corporate Rule ...”
12x their usual views, talking head, personal brand
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Get the MCPMore business and marketing formats
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
- Real unscripted sales call filmed live
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.