Measured Updated dailyMarkdown copy
Short looping clip, list finishes in caption
A viral business and marketing format on TikTok and Instagram
Put the hook or first few list items on a 7-10 second clip and push the rest of the list or script into the caption.
4
accounts it worked for
19x
median, times their usual
#17
of 44 in business and marketing
Editing trick
Video, Talking head
Why it works
Viewers read the caption while the short clip loops, which inflates watch time. rayhigdon, thegoaldiggergirl and andrewletersky all use it.
Hook formula[Number] things I do after [action] to get [result]:
How to make it
- 1Make a 7-10 second clip with a numbered or timed text stack
- 2End the on-screen text with a colon or a 'see caption' push
- 3Put the remaining items or the word-for-word script in the caption
Examples
Best first, one per account. Each links to the original post.
- @rayhigdon
147K followers, Instagram
“8 Sales Lessons I Borrowed From People Smarter Than Me”
562x their usual views, video, sales
- @thegoaldiggergirl
63K followers, Instagram
“6 THINGS I DO IMMEDIATELY AFTER POSTING MY REEL ...to make the algorithm push it out to non-followers:”
28x their usual views, video, skills and how-tos
- @andrewletersky
18K followers, Instagram
“HARDSCAPERS CLIENT SAYS: "You're more expensive than the other guy"”
11x their usual views, video, sales
- @sholawest
16K followers, Instagram
“7 things I do at parties that have absolutely nothing to do with partying 🫶”
5.4x their usual views, talking head, personal brand
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.