# Short looping clip, list finishes in caption

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/short-looping-clip-list-finishes-in-caption

Put the hook or first few list items on a 7-10 second clip and push the rest of the list or script into the caption. It worked for 4 accounts, with a median of 19x their usual reach. Type: Editing trick. Seen as: Video, Talking head.

## Why it works

Viewers read the caption while the short clip loops, which inflates watch time. rayhigdon, thegoaldiggergirl and andrewletersky all use it.

## How to make it

1. Make a 7-10 second clip with a numbered or timed text stack
2. End the on-screen text with a colon or a 'see caption' push
3. Put the remaining items or the word-for-word script in the caption

## Hook formula

[Number] things I do after [action] to get [result]:

## Examples

- @rayhigdon (147K followers, Instagram video): 562x their usual views. Hook: “8 Sales Lessons I Borrowed From People Smarter Than Me” [Original post](https://www.instagram.com/p/DenkBZACTmp/)
- @thegoaldiggergirl (63K followers, Instagram video): 28x their usual views. Hook: “6 THINGS I DO IMMEDIATELY AFTER POSTING MY REEL ...to make the algorithm push it out to non-followers:” [Original post](https://www.instagram.com/p/DfDKzTatSTk/)
- @andrewletersky (18K followers, Instagram video): 11x their usual views. Hook: “HARDSCAPERS CLIENT SAYS: "You're more expensive than the other guy"” [Original post](https://www.instagram.com/p/Dd_pnFMDdoJ/)
- @sholawest (16K followers, Instagram talking head): 5.4x their usual views. Hook: “7 things I do at parties that have absolutely nothing to do with partying 🫶” [Original post](https://www.instagram.com/p/Dem6uHGAvK3/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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