# Exact word-for-word script to say today

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/exact-word-for-word-script-to-say-today

Hand viewers the verbatim phrases to use in a dreaded situation instead of explaining the concept. It worked for 8 accounts, with a median of 19x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

Viewers can use the lines immediately, so they save the video. Starting with the actual words beats opening with abstract musing.

## How to make it

1. Name a common awkward moment (rate ask, exit a chat, 1-on-1)
2. Act out or read the exact lines
3. Contrast with the common failing line

## Hook formula

When [situation] happens, here's exactly what to say: "[phrase]"

## Examples

- @thefuturishere (528K followers, Instagram talking head): 59x their usual likes. Hook: “Whenever you don't know what to say, just say” [Original post](https://www.instagram.com/p/DfLEY_wySrr/)
- @daniel_priestley (34K followers, TikTok talking head): 81x their usual views. Hook: “Why Degrees Won't Save Your Job” [Original post](https://www.tiktok.com/@daniel_priestley/video/7702089441929612577)
- @liabilityblonde (13K followers, TikTok talking head): 55x their usual views. Hook: “Employee crying and you don’t know what to do?” [Original post](https://www.tiktok.com/@liabilityblonde/video/7699876733595553038)
- @natemills_2 (61K followers, TikTok slideshow): 17x their usual views. Hook: “My top 3 cold call openers (What I use every day)” [Original post](https://www.tiktok.com/@natemills_2/photo/7696939646487383309)
- @vvanedwards (751K followers, TikTok talking head): 20x their usual views. Hook: “End conversations assertively, avoid awkwardness.” [Original post](https://www.tiktok.com/@vvanedwards/video/7696611449283611935)
- @ugc.withrach (94K followers, TikTok talking head): 17x their usual views. Hook: “WHAT TO SAY WHEN A BRAND ASKS FOR YOUR RATE” [Original post](https://www.tiktok.com/@ugc.withrach/video/7698783420721138974)
- @wolfofwallst (2.9M followers, Instagram talking head): 5.7x their usual views. Hook: “So if your” [Original post](https://www.instagram.com/p/DfSJnNYptxJ/)
- @advicewithjean (148K followers, Instagram talking head): 12x their usual views. Hook: “How to ✨survive✨ corporate Rule ...” [Original post](https://www.instagram.com/p/Dd4I8EjS9mP/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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