Measured Updated dailyMarkdown copy
Real unscripted sales call filmed live
A viral business and marketing format on TikTok and Instagram
Film a real, unedited call or pitch with an absurd or disarming opener and let viewers hear the prospect's genuine reaction.
6
accounts it worked for
11x
median, times their usual
#11
of 44 in business and marketing
Angle
Talking head
Why it works
Watching a real stranger react to a pattern interrupt is more entertaining than abstract advice. cameronprofittt, localboostmedia_ and sellingsaraa all beat their generic advice posts this way, and jeroagency and finney131 show the same raw-call pull.
Hook formulaPOV: calling [target] without a script: '[outrageous opener]'
How to make it
- 1Open with the outrageous or self-deprecating opener, with no setup
- 2Put the call on speaker or a tripod and leave it unedited
- 3Let it run through the objection to the booked meeting or close
Examples
Best first, one per account. Each links to the original post.
- @cameronprofittt
76K followers, Instagram
“Craziest cold call opener ever.”
36x their usual views, talking head, sales
- @vanessa.powell
81K followers, TikTok
“When you make a joke and it goes wrong 😅”
59x their usual views, talking head, sales
- @jeroagency
73K followers, TikTok
“How I sign clients for my AI agency (£30k/mo at 18)”
12x their usual views, talking head, sales
- @localboostmedia_
14K followers, TikTok
“POV: Calling business owners Without a script”
10x their usual views, talking head, sales
- @sellingsaraa
235K followers, TikTok
“POV: You’re fat tired and pregnant but it’s been the best opener for your cold calls Part 6”
3.9x their usual views, talking head, career advice
- @finney131
7K followers, Instagram
“Staying”
4.4x their usual views, talking head, sales
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8 accounts, median 7x their usual
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.