Measured Updated dailyMarkdown copy
Exact platform update stated on slide one
A viral business and marketing format on TikTok and Instagram
Cover breaking platform news by putting the exact feature or penalty with specifics on slide 1, then turn it into an action takeaway.
3
accounts it worked for
12x
median, times their usual
#33
of 44 in business and marketing
Angle
Slideshow
Why it works
Latermedia's news posted as a Reel got only 54 likes, but the carousel with specs on slide 1 drove saves and shares. Stating the update plainly beats teasing it.
Hook formula[Platform] update: [users] can now [specific capability with number]
How to make it
- 1State the update with exact numbers on slide 1
- 2Add an alert-style banner
- 3Translate it into a simple action or schedule graphic
Examples
Best first, one per account. Each links to the original post.
- @latermedia
497K followers, Instagram
“Instagram update: Creators can now post horizontal videos up to 90 minutes, with Reels as the trailer.”
81x their usual likes, slideshow, marketing
- @thelucasokeefe
416K followers, Instagram
“NEWS! Instagram confirms taking long breaks will hurt your reach”
12x their usual likes, slideshow, marketing
- @peter.visuals
347K followers, Instagram
“How to Force Instagram to Show Your Reels to Non-Followers.”
9.3x their usual likes, slideshow, marketing
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.