# Exact platform update stated on slide one

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/exact-platform-update-stated-on-slide-one

Cover breaking platform news by putting the exact feature or penalty with specifics on slide 1, then turn it into an action takeaway. It worked for 3 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Slideshow.

## Why it works

Latermedia's news posted as a Reel got only 54 likes, but the carousel with specs on slide 1 drove saves and shares. Stating the update plainly beats teasing it.

## How to make it

1. State the update with exact numbers on slide 1
2. Add an alert-style banner
3. Translate it into a simple action or schedule graphic

## Hook formula

[Platform] update: [users] can now [specific capability with number]

## Examples

- @latermedia (497K followers, Instagram slideshow): 81x their usual likes. Hook: “Instagram update: Creators can now post horizontal videos up to 90 minutes, with Reels as the trailer.” [Original post](https://www.instagram.com/p/De-MtdeDS6u/)
- @thelucasokeefe (416K followers, Instagram slideshow): 12x their usual likes. Hook: “NEWS! Instagram confirms taking long breaks will hurt your reach” [Original post](https://www.instagram.com/p/DeKX21yCZCm/)
- @peter.visuals (347K followers, Instagram slideshow): 9.3x their usual likes. Hook: “How to Force Instagram to Show Your Reels to Non-Followers.” [Original post](https://www.instagram.com/p/De9jL5qD4nu/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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