Measured Updated dailyMarkdown copy
Cross out the generic version, write the specific one
A viral business and marketing format on TikTok and Instagram
Show a vague or overused version beside a sharper rewrite on the same screen.
3
accounts it worked for
5x
median, times their usual
#44
of 44 in business and marketing
Editing trick
Slideshow, Voiceover
Why it works
Viewers see the upgrade instantly and can screenshot the exact wording, with no lecture needed.
Hook formulaInstead of [generic version], try [specific version]
How to make it
- 1Show the generic title or goal on one side
- 2Show the upgraded version beside it
- 3Repeat for 3-4 pairs
Examples
Best first, one per account. Each links to the original post.
- @dacreativesocial
8K followers, TikTok
“how to turn your boring life into content people will binge”
20x their usual views, slideshow, marketing
- @juliabroome
361K followers, TikTok
“LESS LIKE THIS: day in my life / MORE LIKE THIS: Life Curriculum: Full Day of Getting Our Lives...”
4.5x their usual views, voiceover, marketing
- @iamjadenly
335K followers, Instagram
“Ambition: “I want to grow my page” Strategy: “I’ll post at least once a day and study my 3 best posts every Sunday””
4.9x their usual likes, slideshow, marketing
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.