# Cross out the generic version, write the specific one

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/cross-out-the-generic-version-write-the-specific-one

Show a vague or overused version beside a sharper rewrite on the same screen. It worked for 3 accounts, with a median of 5x their usual reach. Type: Editing trick. Seen as: Slideshow, Voiceover.

## Why it works

Viewers see the upgrade instantly and can screenshot the exact wording, with no lecture needed.

## How to make it

1. Show the generic title or goal on one side
2. Show the upgraded version beside it
3. Repeat for 3-4 pairs

## Hook formula

Instead of [generic version], try [specific version]

## Examples

- @dacreativesocial (8K followers, TikTok slideshow): 20x their usual views. Hook: “how to turn your boring life into content people will binge” [Original post](https://www.tiktok.com/@dacreativesocial/photo/7693448809921170696)
- @juliabroome (361K followers, TikTok voiceover): 4.5x their usual views. Hook: “LESS LIKE THIS: day in my life / MORE LIKE THIS: Life Curriculum: Full Day of Getting Our Lives...” [Original post](https://www.tiktok.com/@juliabroome/video/7695526670488325390)
- @iamjadenly (335K followers, Instagram slideshow): 4.9x their usual likes. Hook: “Ambition: “I want to grow my page” Strategy: “I’ll post at least once a day and study my 3 best posts every Sunday”” [Original post](https://www.instagram.com/p/Ddv_Ee-jbd4/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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