Measured Updated dailyMarkdown copy
Abstract business pitch pinned to one concrete product
A viral business and marketing format on TikTok and Instagram
Anchor a vague business or software pitch on a specific, familiar or silly physical product so the claim feels tangible.
3
accounts it worked for
6x
median, times their usual
#41
of 44 in business and marketing
Angle
Video, Talking head
Why it works
Squishies, Walmart and a farting Santa toy are easier to picture than 'start dropshipping', and they spark curiosity better than generic beginner pitches.
Hook formulaHow to [make $X / st*al] [selling / from] [specific familiar product]
How to make it
- 1Pick a concrete, slightly absurd or household-name product
- 2Put it in the hook next to the money claim
- 3Show how the business model applies to it
Examples
Best first, one per account. Each links to the original post.
- @fbacynthiaa
18K followers, Instagram
“How to st*al from walmart (legally)”
8.7x their usual views, video, ecommerce
- @micheldropship
94K followers, TikTok
“How to Make 10k selling Squishies”
5.9x their usual views, talking head, ecommerce
- @autods
485K followers, Instagram
“Can your Santa do this?”
3.2x their usual views, video, ecommerce
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.