# Abstract business pitch pinned to one concrete product

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/abstract-business-pitch-pinned-to-one-concrete-product

Anchor a vague business or software pitch on a specific, familiar or silly physical product so the claim feels tangible. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Video, Talking head.

## Why it works

Squishies, Walmart and a farting Santa toy are easier to picture than 'start dropshipping', and they spark curiosity better than generic beginner pitches.

## How to make it

1. Pick a concrete, slightly absurd or household-name product
2. Put it in the hook next to the money claim
3. Show how the business model applies to it

## Hook formula

How to [make $X / st*al] [selling / from] [specific familiar product]

## Examples

- @fbacynthiaa (18K followers, Instagram video): 8.7x their usual views. Hook: “How to st*al from walmart (legally)” [Original post](https://www.instagram.com/p/DfAk9y-lq2t/)
- @micheldropship (94K followers, TikTok talking head): 5.9x their usual views. Hook: “How to Make 10k selling Squishies” [Original post](https://www.tiktok.com/@micheldropship/video/7694101889624870157)
- @autods (485K followers, Instagram video): 3.2x their usual views. Hook: “Can your Santa do this?” [Original post](https://www.instagram.com/p/DfE2xZ8kffD/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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