Measured Updated dailyMarkdown copy
Where a shop actually sources its stock
A viral business and marketing format on TikTok and Instagram
Answer the behind-the-scenes question of where a business gets its products, with real suppliers, places and budgets.
3
accounts it worked for
24x
median, times their usual
#22
of 44 in business and marketing
Angle
Talking head, Voiceover
Why it works
People dreaming of opening a similar business want the operational detail. Concrete places, options and dollar amounts beat promo posts.
Hook formulaWhen you open a [business], where do you actually get the [product] from?
How to make it
- 1Pose the sourcing question people actually ask
- 2Show the real supplier, location or haul
- 3Give specifics: costs, options and what to watch for
Examples
Best first, one per account. Each links to the original post.
- @thearchive.chs
11K followers, TikTok
“When you open a bookstore, where do you actually get the books from?”
221x their usual views, talking head, small business
- @theglambookvendors
164K followers, TikTok
“I DROVE TO DALLAS TO SEE IF THEY HAD THE BEST WHOLESALE SUPPLIERS... ...here are 4 things you need to know before you...”
24x their usual views, voiceover, small business
- @ecom.prodigy.academy
8K followers, TikTok
“Inventory I got from my USA based jewelry vendors for less than $200”
9.1x their usual views, voiceover, small business
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.