Measured Updated dailyMarkdown copy
Thin video, full playbook in caption
A viral business and marketing format on TikTok and Instagram
Use a short or simple video as the hook and put the real step-by-step content in the caption.
3
accounts it worked for
42x
median, times their usual
#18
of 44 in business and marketing
Editing trick
Talking head, Slideshow
Why it works
Viewers are pushed into long read-time and saves, and the video itself stays light or promo-free.
Hook formulaHere's exactly how I'd [goal] 👇 (steps in caption)
How to make it
- 1Keep the video short with a strong hook
- 2Write the full numbered playbook in the caption
- 3Point viewers to the caption
Examples
Best first, one per account. Each links to the original post.
- @samstoffel
228K followers, TikTok
“multi-millionaire ranks worth it VS not worth it”
42x their usual views, talking head, personal brand
- @ricoincarnati
145K followers, TikTok
“11 years of content advice in less than 60 seconds...”
64x their usual views, slideshow, personal brand
- @sholawest
16K followers, Instagram
“How I'd brand a woman in healthcare (as someone who can basically brand anything in her sleep)”
15x their usual views, talking head, personal brand
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.