Measured Updated dailyMarkdown copy
Short looping clip with long numbers to read
A viral business and marketing format on TikTok and Instagram
Put a 5-second clip behind a dense on-screen or caption timeline of exact numbers or a full recipe, so viewers loop while reading.
3
accounts it worked for
16x
median, times their usual
#25
of 44 in business and marketing
Editing trick
Video, Talking head
Why it works
The text takes longer to read than the clip lasts, so the video replays. Exact numbers and a verbatim recipe add credibility.
Hook formulaUpdate on my [goal] journey: [Week 1 number] to [latest number]
How to make it
- 1Use a very short clip, about 5 seconds
- 2Overlay a chronological log or full recipe
- 3Include exact figures, timing or hook wording
Examples
Best first, one per account. Each links to the original post.
- @abloommedia
298K followers, TikTok
“Got nothing to post?”
109x their usual views, video, marketing
- @umamakibria
78K followers, Instagram
“A mentor told me:”
16x their usual views, video, personal brand
- @maria.wendt
1.1M followers, Instagram
““Being a CEO at 32 is so hard.””
3.6x their usual views, talking head, marketing
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Get the MCPMore business and marketing formats
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8 accounts, median 19x their usual
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8 accounts, median 15x their usual
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10 accounts, median 8x their usual
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6 accounts, median 35x their usual
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9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.