Measured Updated dailyMarkdown copy

Real examples with copy-paste fill-in templates

A viral business and marketing format on TikTok and Instagram

Pair each real screenshot or example with a ready-to-use fill-in-the-blank template or exact caption.

4

accounts it worked for

4x

median, times their usual

#36

of 44 in business and marketing

Editing trick

Slideshow, Talking head

Why it works

Viewers can immediately steal the idea, which makes the post worth saving.

Hook formula[Content ideas / marketing ideas] for [niche or month] with templates you can copy

How to make it

  1. 1Show a real example
  2. 2Attach the template or exact caption beside it
  3. 3Organize by niche or format

Examples

Best first, one per account. Each links to the original post.

  • @dacreativesocial

    8K followers, TikTok

    “content ideas what to post in october”

    93x their usual views, slideshow, marketing

  • @peter.visuals

    347K followers, Instagram

    “Never Run Out of Content. Never Run Out of Content. Never Run Out of Content.”

    5.8x their usual likes, slideshow, marketing

  • @juliabroome

    361K followers, TikTok

    “HOOKS TO USE THIS WEEK!!”

    3.9x their usual views, talking head, marketing

  • @createdbycollective

    6K followers, TikTok

    “Marketing ideas I would use for a gym studio 🤍”

    3.3x their usual views, slideshow, marketing

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More business and marketing formats

What’s working in business and marketing this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.