Measured Updated dailyMarkdown copy
Persistent on-screen tally updates as you go
A viral business and marketing format on TikTok and Instagram
Keep a running list, total or scoreboard fixed on screen from second zero and fill it in as you talk.
3
accounts it worked for
11x
median, times their usual
#34
of 44 in business and marketing
Editing trick
Talking head
Why it works
The visible counter shows progress, so viewers stay to see the final number or finished list.
Hook formulaI spent/earned [amount], here's every [item] adding up
How to make it
- 1Pin an empty list, equation or scoreboard on screen
- 2Update it with each item, fee or dollar earned
- 3End on the completed total
Examples
Best first, one per account. Each links to the original post.
- @buildwealthfromscratch
12K followers, TikTok
“I spent over £4,000 to get The Global Talent Visa”
32x their usual views, talking head, personal brand
- @kyleeelange4
4K followers, TikTok
“I JUST LOST MY MOST STABLE INCOME Day 20/30 road to $5k $3000/$5000 down”
11x their usual views, talking head, personal brand
- @personalbrandlaunch0
283K followers, TikTok
“POSTS EVERY BUSINESS OWNER Should Have on Their Profile”
4.8x their usual views, talking head, personal brand
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- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.