Measured Updated dailyMarkdown copy
Perform each tip as you name it
A viral business and marketing format on TikTok and Instagram
Change the shot, effect or delivery on every sentence so the video itself demonstrates the advice.
5
accounts it worked for
7x
median, times their usual
#21
of 44 in business and marketing
Editing trick
Talking head
Why it works
Viewers see proof of each tip at the exact moment it's spoken, so the lesson sticks without explanation.
Hook formulaFilm like this if you want people to feel [emotion]
How to make it
- 1List the tips
- 2Switch camera angle, tone, B-roll or effect on each one
- 3Reveal how it was made at the end
Examples
Best first, one per account. Each links to the original post.
- @ingoodgracess
110K followers, TikTok
“YOUR”
20x their usual views, talking head, photography and video
- @itsbaileymacninch
85K followers, Instagram
“tutorial CREATE YOUR OWN FONT”
6.4x their usual views, talking head, personal brand
- @itsmodernmillie
144K followers, TikTok
“Film like this”
7.6x their usual views, talking head, personal brand
- @lostinayaland
33K followers, Instagram
“Here's how to improve your storytelling in 3 simple steps.”
6.7x their usual views, talking head, personal brand
- @charlotte.arsenault
233K followers, Instagram
“Your tone & background change HOW PEOPLE feel about you”
4.1x their usual views, talking head, personal brand
Your post here and want it removed? Email [email protected].
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.