Measured Updated dailyMarkdown copy
Make it with me, bare start to finished
A viral business and marketing format on TikTok and Instagram
Film a whole build from blank materials to finished piece in fast cuts, with the process sounds left in.
4
accounts it worked for
6x
median, times their usual
#31
of 44 in business and marketing
Editing trick
Video
Why it works
Viewers stay to see the finished piece, and the 'with me' framing makes it feel searchable and shareable. Specific themes (a goose party banner, a corgi hanging) give it extra pull.
Hook formulaMake a [specific item] with me
How to make it
- 1Open on the blank frame, paper or raw materials
- 2Cut quickly through each step with close-ups and little or no talking
- 3Finish on the complete piece, with a keyword CTA in the caption if you sell a course
Examples
Best first, one per account. Each links to the original post.
- @signsbyalex
254K followers, TikTok
“paint a 1st birthday banner with me!!”
53x their usual views, video, small business
- @starla.boutique
156K followers, TikTok
“totoro jellyfish keychains 🌱✨🌸🫧🌿”
7.9x their usual views, video, small business
- @pucciupholstery
1.1M followers, Instagram
“MAKE A FOOTSTOOL WITH ME”
2.9x their usual views, video, small business
- @ourcheerycorner
80K followers, Instagram
“Let’s make a corgi butt wall hanging”
3.8x their usual views, video, small business
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.