Measured Updated dailyMarkdown copy
Itemized money breakdown with real figures
A viral business and marketing format on TikTok and Instagram
Publish the real numbers: rate card, income streams or where the paycheck goes.
3
accounts it worked for
9x
median, times their usual
#35
of 44 in business and marketing
Angle
Talking head, Slideshow
Why it works
Specific dollar figures satisfy financial curiosity and give viewers a benchmark to bookmark. They beat vague mindset posts on the same accounts.
Hook formulaI made [$X] in [period], here's every dollar
How to make it
- 1Open with the headline number
- 2Break it into line items with exact amounts
- 3Finish with the total or stacked example
Examples
Best first, one per account. Each links to the original post.
- @melanierrenee
25K followers, TikTok
“I MADE $30K IN SEPTEMBER **still can't believe it”
28x their usual views, talking head, personal brand
- @linazunigaofficial
140K followers, Instagram
““I want to make $100K a month but I have no idea how.” Save this.”
9.3x their usual likes, slideshow, personal brand
- @hannahkoumakis
178K followers, TikTok
“Our Payday routine Splitting our $12,500 joint monthly income into our different accounts”
3.6x their usual views, slideshow, personal brand
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.