Measured Updated dailyMarkdown copy

Hot career path proved with job-board screenshots

A viral business and marketing format on TikTok and Instagram

Pitch a specific in-demand role with real job listings, salary bands or posts as evidence.

3

accounts it worked for

15x

median, times their usual

#26

of 44 in business and marketing

Angle

Green screen, Talking head

Why it works

Salary and job-board screenshots turn career talk into concrete evidence about a role viewers could pursue.

Hook formulaThe best job right now for [type of person]

How to make it

  1. 1Name the role with a high-status hook
  2. 2Show real listings or salary ranges
  3. 3Explain who it suits

Examples

Best first, one per account. Each links to the original post.

  • @creator.method

    59K followers, Instagram

    “Your cringe doesn't scare me. My old outfit videos really were full theater productions.”

    53x their usual views, green screen, personal brand

  • @itshannahzhang

    281K followers, Instagram

    “The best job for smart generalists”

    15x their usual views, talking head, career advice

  • @skysociety.co

    75K followers, TikTok

    “MARKETING JOBS HIRING: REMOTE EDITION”

    4.7x their usual views, talking head, marketing

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More business and marketing formats

What’s working in business and marketing this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.