Measured Updated dailyMarkdown copy
Hard money credential before the advice
A viral business and marketing format on TikTok and Instagram
State your biggest number or age-contrast credential in the first line and in a persistent banner, then give the answer.
4
accounts it worked for
9x
median, times their usual
#23
of 44 in business and marketing
Angle
Talking head, Video
Why it works
The credential gives viewers a reason to trust the advice before it starts. Posts that front-loaded '$60M exit', '7-figure seller' or '23 year old millionaire' beat the same topics posted without it.
Hook formulaI [achieved huge result], here's [specific answer]
How to make it
- 1Put the credential on screen in the hook
- 2Say it in the first spoken sentence
- 3Answer one specific question right away
Examples
Best first, one per account. Each links to the original post.
- @shaanarora19
4K followers, Instagram
“$60M Exited Founder FAQ PT 1”
26x their usual views, talking head, startups and founders
- @dippedbyryder
693K followers, TikTok
“come do a restock with me as a 16 year old business owner👨🍳”
7.2x their usual views, talking head, ecommerce
- @nataliedragt
203K followers, TikTok
“7 things to outgrow before you turn 25”
12x their usual views, talking head, startups and founders
- @taylorpod_
9K followers, TikTok
“what a normal day as a 7-figure Etsy seller actually looks like”
5.9x their usual views, video, startups and founders
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.