Measured Updated dailyMarkdown copy
Finished result first, then the steps
A viral business and marketing format on TikTok and Instagram
Show the polished output or before/after up front, then trace how to get there.
5
accounts it worked for
8x
median, times their usual
#19
of 44 in business and marketing
Editing trick
Video, Voiceover, Slideshow
Why it works
Seeing the payoff first gives viewers a reason to stay for the steps.
Hook formulaHere's [desirable result], and exactly how to make it
How to make it
- 1Show the result in the first second
- 2Show the input or tool step by step
- 3Point out or caption the key clicks
Examples
Best first, one per account. Each links to the original post.
- @maya.culin
16K followers, TikTok
“how to make your text stand out”
24x their usual views, voiceover, personal brand
- @bbsdesignss
340K followers, TikTok
“Bedazzle our best seller I 💗 NY kit! Shop website in...”
11x their usual views, video, startups and founders
- @stef.pinsley
73K followers, TikTok
“ChatGPT Prompt To Actually Get Sh*t Done!”
12x their usual views, slideshow, personal brand
- @golden.days.balloons
24K followers, TikTok
“How to make Foam Character Cut Outs Part 1”
5.9x their usual views, voiceover, startups and founders
- @tinaghazidigital
497K followers, Instagram
“[ TIP OF THE DAY ] CANVA APPS I BET YOU DIDN'T KNOW THESE APPS WILL SAVE YOU HOURS!”
2.8x their usual likes, slideshow, personal brand
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.