Measured Updated dailyMarkdown copy
Call out a trendy tactic as a mistake
A viral business and marketing format on TikTok and Instagram
Attack a well-known industry habit, myth or buzzword and say what it costs.
6
accounts it worked for
8x
median, times their usual
#13
of 44 in business and marketing
Angle
Talking head, Slideshow
Why it works
Challenging something the audience already does or has heard creates tension, and the debunk gives a clear reason to keep watching.
Hook formulaDon't [popular tactic] unless you want [bad outcome]
How to make it
- 1Name the popular tactic or myth
- 2Say bluntly why it backfires
- 3Give the better alternative
Examples
Best first, one per account. Each links to the original post.
- @michelle_hartzman
4K followers, TikTok
“Being perfectly "on brand" is about to become a massive disadvantage.”
78x their usual views, talking head, sales
- @umamakibria
78K followers, Instagram
“don't build in public like this unless you want to develop an army of competitors”
30x their usual likes, talking head, personal brand
- @lana.k.social
422K followers, TikTok
“SEO FOR CONTENT CREATORS How to make searchable content”
8.1x their usual views, talking head, personal brand
- @tiktokshopwithalycia
70K followers, TikTok
“How to get rich with TikTok Shop 🚀🚀🚀”
6.3x their usual views, talking head, sales
- @theanthonynatoli
4K followers, TikTok
“The key to crushing your number in sales”
6.9x their usual views, talking head, sales
- @nickcastlecreates
15K followers, Instagram
“Buzz words and topics I’m sick of hearing every time I scroll”
3.4x their usual likes, slideshow, personal brand
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.