Measured Updated dailyMarkdown copy
Act out the cliché line, then the fix
A viral business and marketing format on TikTok and Instagram
Roleplay the exact phrase reps or buyers say today, flag it as wrong, then perform the word-for-word replacement.
6
accounts it worked for
7x
median, times their usual
#15
of 44 in business and marketing
Editing trick
Talking head, Skit
Why it works
The viewer hears their own daily line fail and gets a script they can memorize at once. This pattern repeats across wolfofwallst, lukelunk, therealbillycox, angelo.toure, officialandyelliott, kacungira and jeremyleeminer.
Hook formulaWhat do you say when they tell you "[verbatim objection]"?
How to make it
- 1Name the objection or default phrase in the hook
- 2Act out the bad version and show it failing, with a buzzer, red X or rewind
- 3Deliver the exact replacement script, often twice
Examples
Best first, one per account. Each links to the original post.
- @wolfofwallst
2.9M followers, Instagram
“Never open a COLD CALL”
14x their usual views, talking head, sales
- @angelo.toure
25K followers, TikTok
“How to Sell Anything ("I Need to Speak to My Wife")”
16x their usual views, talking head, sales
- @officialandyelliott
778K followers, TikTok
“HOW TO HANDLE SALES OBJECTIONS”
8.5x their usual views, talking head, sales
- @lukelunk
17K followers, TikTok
“SALESPEOPLE: HOW TO GET A CO-SIGNER”
7.3x their usual views, talking head, sales
- @therealbillycox
123K followers, TikTok
“WHAT IF THEY SAY "I WANT TO THINK ABOUT IT"?”
7.0x their usual views, skit, sales
- @jeremyleeminer
1.4M followers, Instagram
“HOW TO HANDLE: "I'M NOT INTERESTED"”
2.5x their usual views, talking head, sales
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.