Measured Updated dailyMarkdown copy
Settings to change on a brand-new device
A viral tech and ai format on TikTok and Instagram
Target people who just bought or updated a device with a first-things-to-do checklist.
4
accounts it worked for
45x
median, times their usual
#4
of 26 in tech and ai
Angle
Talking head, Voiceover, Video
Why it works
New owners are actively looking for setup guidance. The checklist applies to everyone with that device, which beats narrow hardware reviews.
Hook formulaIf you just got the new [product], here are [number] things to do first.
How to make it
- 1Address the 'just got your new device' viewer in the hook
- 2List a few things to do right away
- 3Show each setting's menu path
Examples
Best first, one per account. Each links to the original post.
- @_chrisasante
121K followers, Instagram
“Set up your PS5 Properly”
77x their usual views, talking head, computers
- @imvickyko
7K followers, TikTok
“5 iPhone settings you need to know about”
155x their usual views, voiceover, phone tips
- @unrealtoreal
41K followers, TikTok
“first 5 things to do when you got a new mac”
13x their usual views, video, computers
- @exploreappleworld
40K followers, Instagram
“Just got your first MacBook?”
4.2x their usual views, voiceover, phone tips
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Get the MCPMore tech and ai formats
- Label the product one model ahead
11 accounts, median 10x their usual
- Default setting is secretly spying on you
7 accounts, median 19x their usual
- Show the finished result in second one
8 accounts, median 11x their usual
- Saveable flashcards you'll want to screenshot
4 accounts, median 30x their usual
- Five quick tricks inside one daily-use feature
3 accounts, median 84x their usual
- Open with the tool builder's credentials
3 accounts, median 82x their usual
- Whole cheat sheet visible from second one
6 accounts, median 8x their usual
- Custom animated mockup for every list item
3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
- Settings Apple hides on purpose
3 accounts, median 40x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.