Measured Updated dailyMarkdown copy
Settings Apple hides on purpose
A viral tech and ai format on TikTok and Instagram
Present a normal setting or shortcut as forbidden or hidden knowledge the brand deliberately keeps from you.
3
accounts it worked for
40x
median, times their usual
#11
of 26 in tech and ai
Angle
Voiceover, Slideshow
Why it works
Insider or 'illegal' framing makes a basic walkthrough feel like a secret. Hooks like 'developers hide' or 'sold you with settings disabled' add resentment that keeps people watching.
Hook formula[Brand] hides this [setting/trick] so you [pay more or upgrade]. Here's how to unlock it.
How to make it
- 1Claim the brand hides or never advertises the feature
- 2Add a stake such as planned obsolescence, price paid, or 'don't misuse this'
- 3Walk through the setting step by step
Examples
Best first, one per account. Each links to the original post.
- @mr.hackerloi
331K followers, Instagram
“Settings that developers hide😳”
187x their usual views, voiceover, phone tips
- @moeezx24
5K followers, TikTok
“APPLE SOLD YOU AN IPHONE WITH ITS BEST CAMERA SETTINGS DISABLED. ON PURPOSE.”
40x their usual views, slideshow, phone tips
- @tech.us.out
68K followers, Instagram
“Guys, I'm telling you this illegal iPhone trick”
5.5x their usual views, voiceover, phone tips
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Get the MCPMore tech and ai formats
- Label the product one model ahead
11 accounts, median 10x their usual
- Default setting is secretly spying on you
7 accounts, median 19x their usual
- Show the finished result in second one
8 accounts, median 11x their usual
- Settings to change on a brand-new device
4 accounts, median 45x their usual
- Saveable flashcards you'll want to screenshot
4 accounts, median 30x their usual
- Five quick tricks inside one daily-use feature
3 accounts, median 84x their usual
- Open with the tool builder's credentials
3 accounts, median 82x their usual
- Whole cheat sheet visible from second one
6 accounts, median 8x their usual
- Custom animated mockup for every list item
3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.