Measured Updated dailyMarkdown copy

Show the finished result in second one

A viral tech and ai format on TikTok and Instagram

Open a tutorial with the end result on screen, or point at it, before returning to the first step.

8

accounts it worked for

11x

median, times their usual

#3

of 26 in tech and ai

Editing trick

Voiceover, Video, Talking head

Why it works

Viewers see the payoff immediately and commit to following the steps. It works for visual customizations and for security automations alike.

Hook formulaHave you seen this on your [device]? Here's how to get [result], let me show you.

How to make it

  1. 1Flash the finished screen or payoff in the first 1-5 seconds
  2. 2Say what it is in one line
  3. 3Cut back to the start and walk through each tap

Examples

Best first, one per account. Each links to the original post.

  • @techinherstep

    181K followers, Instagram

    “The iPhone Setting That Stops THIEVES”

    58x their usual views, voiceover, phone tips

  • @quicktutorials_official

    16K followers, TikTok

    “All right, I'm going to show you how to use the scanner on your iPhone.”

    37x their usual views, voiceover, phone tips

  • @unrealtoreal

    41K followers, TikTok

    “turn any sound into your iPhone ringtone without any extra apps”

    19x their usual views, video, computers

  • @alexeztechtips

    84K followers, Instagram

    “Dark iPhone Home Screen Set Up”

    11x their usual views, voiceover, phone tips

  • @ta.techtips

    414K followers, Instagram

    “Have you seen this on your Samsung?”

    6.8x their usual views, talking head, phone tips

  • @exploreappleworld

    40K followers, Instagram

    “Let's make your MacBook look better”

    6.3x their usual views, voiceover, phone tips

  • @lilyelz17

    177K followers, TikTok

    “iPhone duo customization”

    3.5x their usual views, voiceover, phone tips

  • @ggtech94

    151K followers, Instagram

    “Make your Samsung Edge panel look like liquid glass.”

    3.0x their usual views, voiceover, phone tips

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More tech and ai formats

What’s working in tech and ai this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.