# Settings to change on a brand-new device

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/settings-to-change-on-a-brand-new-device

Target people who just bought or updated a device with a first-things-to-do checklist. It worked for 4 accounts, with a median of 45x their usual reach. Type: Angle. Seen as: Talking head, Voiceover, Video.

## Why it works

New owners are actively looking for setup guidance. The checklist applies to everyone with that device, which beats narrow hardware reviews.

## How to make it

1. Address the 'just got your new device' viewer in the hook
2. List a few things to do right away
3. Show each setting's menu path

## Hook formula

If you just got the new [product], here are [number] things to do first.

## Examples

- @_chrisasante (121K followers, Instagram talking head): 77x their usual views. Hook: “Set up your PS5 Properly” [Original post](https://www.instagram.com/p/Dey-IPPRjws/)
- @imvickyko (7K followers, TikTok voiceover): 155x their usual views. Hook: “5 iPhone settings you need to know about” [Original post](https://www.tiktok.com/@imvickyko/video/7695266094298303764)
- @unrealtoreal (41K followers, TikTok video): 13x their usual views. Hook: “first 5 things to do when you got a new mac” [Original post](https://www.tiktok.com/@unrealtoreal/video/7694409098141469983)
- @exploreappleworld (40K followers, Instagram voiceover): 4.2x their usual views. Hook: “Just got your first MacBook?” [Original post](https://www.instagram.com/p/DeR4rwQMsYT/)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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