Measured Updated dailyMarkdown copy
Five quick tricks inside one daily-use feature
A viral tech and ai format on TikTok and Instagram
Bundle four or five fast gesture or settings tricks around one app or action every owner uses daily.
3
accounts it worked for
84x
median, times their usual
#6
of 26 in tech and ai
Angle
Talking head, Voiceover
Why it works
Picking something universal (Messages, screenshots) means almost every viewer learns at least one new thing. Bundling beat the same accounts' single-tip posts, which got far fewer views.
Hook formulaYou've been using your [everyday feature] wrong. Here are [number] tricks inside [app] that will blow your mind.
How to make it
- 1Name the everyday app or feature in the hook
- 2Show each trick in about 7-10 seconds
- 3Escalate from basic gestures to a flashier last trick
- 4Ask viewers to save the video
Examples
Best first, one per account. Each links to the original post.
- @hardejirqtc
13K followers, TikTok
“How to Use Hidden Features in the iPhone Messages App”
126x their usual views, talking head, phone tips
- @imvickyko
7K followers, TikTok
“5 iPhone settings you need to know about”
155x their usual views, voiceover, phone tips
- @digitaljoegeorge
766K followers, Instagram
“DON'T SKIP PC HACK I JUST DISCOVERED”
5.4x their usual views, voiceover, phone tips
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Get the MCPMore tech and ai formats
- Label the product one model ahead
11 accounts, median 10x their usual
- Default setting is secretly spying on you
7 accounts, median 19x their usual
- Show the finished result in second one
8 accounts, median 11x their usual
- Settings to change on a brand-new device
4 accounts, median 45x their usual
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4 accounts, median 30x their usual
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3 accounts, median 82x their usual
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6 accounts, median 8x their usual
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3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
- Settings Apple hides on purpose
3 accounts, median 40x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.