Measured Updated dailyMarkdown copy
Open with the tool builder's credentials
A viral tech and ai format on TikTok and Instagram
Put the creator, author or credential of the tool up front, then give the insider tip or discovery.
3
accounts it worked for
82x
median, times their usual
#7
of 26 in tech and ai
Angle
Slideshow, Talking head
Why it works
An insider or hard-credential claim gives an unfamiliar workflow or repo instant trust. Each post leads with it before the tip.
Hook formulaEven the person who built [tool] at [company] [does/doesn't do X] anymore.
How to make it
- 1Name who built it or the credential (Anthropic engineer, hackathon winner)
- 2State the claim, such as 'he no longer does X' or the star count
- 3Give the named method or command
Examples
Best first, one per account. Each links to the original post.
- @k.buildsapps
15K followers, TikTok
“ANTHROPIC CLAUDE CODE AND THE EVOLUTION OF AGENTIC CODING”
82x their usual views, talking head, ai tools
- @benkimball.ai
24K followers, TikTok
“ECC”
102x their usual views, talking head, ai tools
- @claudeai
2.4M followers, Instagram
“How Boris Cherny uses Claude Code (The engineer who created it)”
4.3x their usual likes, slideshow, ai tools
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Get the MCPMore tech and ai formats
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3 accounts, median 84x their usual
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3 accounts, median 54x their usual
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3 accounts, median 51x their usual
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3 accounts, median 40x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.