# Settings Apple hides on purpose

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/settings-apple-hides-on-purpose

Present a normal setting or shortcut as forbidden or hidden knowledge the brand deliberately keeps from you. It worked for 3 accounts, with a median of 40x their usual reach. Type: Angle. Seen as: Voiceover, Slideshow.

## Why it works

Insider or 'illegal' framing makes a basic walkthrough feel like a secret. Hooks like 'developers hide' or 'sold you with settings disabled' add resentment that keeps people watching.

## How to make it

1. Claim the brand hides or never advertises the feature
2. Add a stake such as planned obsolescence, price paid, or 'don't misuse this'
3. Walk through the setting step by step

## Hook formula

[Brand] hides this [setting/trick] so you [pay more or upgrade]. Here's how to unlock it.

## Examples

- @mr.hackerloi (331K followers, Instagram voiceover): 187x their usual views. Hook: “Settings that developers hide😳” [Original post](https://www.instagram.com/p/DdzSTsPhg8a/)
- @moeezx24 (5K followers, TikTok slideshow): 40x their usual views. Hook: “APPLE SOLD YOU AN IPHONE WITH ITS BEST CAMERA SETTINGS DISABLED. ON PURPOSE.” [Original post](https://www.tiktok.com/@moeezx24/photo/7697384965973069078)
- @tech.us.out (68K followers, Instagram voiceover): 5.5x their usual views. Hook: “Guys, I'm telling you this illegal iPhone trick” [Original post](https://www.instagram.com/p/DetdSYPMm3x/)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

Your post here and want it removed? Email support@tryvolume.app.