# Open with the tool builder's credentials

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/open-with-the-tool-builder-s-credentials

Put the creator, author or credential of the tool up front, then give the insider tip or discovery. It worked for 3 accounts, with a median of 82x their usual reach. Type: Angle. Seen as: Slideshow, Talking head.

## Why it works

An insider or hard-credential claim gives an unfamiliar workflow or repo instant trust. Each post leads with it before the tip.

## How to make it

1. Name who built it or the credential (Anthropic engineer, hackathon winner)
2. State the claim, such as 'he no longer does X' or the star count
3. Give the named method or command

## Hook formula

Even the person who built [tool] at [company] [does/doesn't do X] anymore.

## Examples

- @k.buildsapps (15K followers, TikTok talking head): 82x their usual views. Hook: “ANTHROPIC CLAUDE CODE AND THE EVOLUTION OF AGENTIC CODING” [Original post](https://www.tiktok.com/@k.buildsapps/video/7698102748109098253)
- @benkimball.ai (24K followers, TikTok talking head): 102x their usual views. Hook: “ECC” [Original post](https://www.tiktok.com/@benkimball.ai/video/7701573554617290015)
- @claudeai (2.4M followers, Instagram slideshow): 4.3x their usual likes. Hook: “How Boris Cherny uses Claude Code (The engineer who created it)” [Original post](https://www.instagram.com/p/DefCfujIPjd/)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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