Measured Updated dailyMarkdown copy
Hide the tool's name until the reveal
A viral tech and ai format on TikTok and Instagram
Tease a software trick as an 'underrated secret' and hold back the feature or app name until the demo is nearly over.
3
accounts it worked for
10x
median, times their usual
#24
of 26 in tech and ai
Angle
Voiceover, Talking head
Why it works
The same tip flopped when the outcome was stated up front, and it worked once the name was withheld. Viewers have to watch the steps to learn what the trick is.
Hook formulaOnly [X]% of [tool] users know about this [feature]. Watch this.
How to make it
- 1Say it's a hidden or underrated feature without naming it
- 2Demo the steps, blurring or omitting the name
- 3Reveal the name at the end
Examples
Best first, one per account. Each links to the original post.
- @smartpcskills
1.2M followers, Instagram
“MICROSOFT WORD SAVE THIS TRICK”
20x their usual views, voiceover, skills and how-tos
- @howtolearncomputer
4K followers, TikTok
“CAN'T DELETE A FILE BECAUSE”
9.8x their usual views, voiceover, computers
- @metric_maven
116K followers, Instagram
“ONLY 50% OF EXCEL USERS KNOW ABOUT THIS FUNCTION”
5.1x their usual views, talking head, skills and how-tos
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Get the MCPMore tech and ai formats
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11 accounts, median 10x their usual
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7 accounts, median 19x their usual
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8 accounts, median 11x their usual
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4 accounts, median 45x their usual
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4 accounts, median 30x their usual
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3 accounts, median 84x their usual
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3 accounts, median 82x their usual
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6 accounts, median 8x their usual
- Custom animated mockup for every list item
3 accounts, median 54x their usual
- Gate the prompts or links behind a one-word comment
3 accounts, median 51x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.