# Hide the tool's name until the reveal

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/hide-the-tool-s-name-until-the-reveal

Tease a software trick as an 'underrated secret' and hold back the feature or app name until the demo is nearly over. It worked for 3 accounts, with a median of 10x their usual reach. Type: Angle. Seen as: Voiceover, Talking head.

## Why it works

The same tip flopped when the outcome was stated up front, and it worked once the name was withheld. Viewers have to watch the steps to learn what the trick is.

## How to make it

1. Say it's a hidden or underrated feature without naming it
2. Demo the steps, blurring or omitting the name
3. Reveal the name at the end

## Hook formula

Only [X]% of [tool] users know about this [feature]. Watch this.

## Examples

- @smartpcskills (1.2M followers, Instagram voiceover): 20x their usual views. Hook: “MICROSOFT WORD SAVE THIS TRICK” [Original post](https://www.instagram.com/p/Deg7HkdzK5q/)
- @howtolearncomputer (4K followers, TikTok voiceover): 9.8x their usual views. Hook: “CAN'T DELETE A FILE BECAUSE” [Original post](https://www.tiktok.com/@howtolearncomputer/video/7699177672466861342)
- @metric_maven (116K followers, Instagram talking head): 5.1x their usual views. Hook: “ONLY 50% OF EXCEL USERS KNOW ABOUT THIS FUNCTION” [Original post](https://www.instagram.com/p/DeuXJpfoEmJ/)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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