Measured Updated dailyMarkdown copy
Drop the music so product sound plays
A viral tech and ai format on TikTok and Instagram
Cut talking and background music so the raw sounds of the product (clicks, taps, rips, boot chime) carry the video.
3
accounts it worked for
20x
median, times their usual
#16
of 26 in tech and ai
Editing trick
Video, Voiceover
Why it works
When sound is the selling point, unbroken audio is the proof. These posts used sound-led cuts or an uninterrupted sound test in place of narration.
Hook formulathe coziest [product] for [season]
How to make it
- 1Skip voiceover and music during the key section
- 2Cut on crisp sounds like taps, peels and typing
- 3Hold the final sound test uninterrupted
Examples
Best first, one per account. Each links to the original post.
- @crispys.corner
11K followers, TikTok
“cozy fall szn 🍁🍂🥃 cheers!”
32x their usual views, video, setups and gear
- @jhawktiktok
125K followers, TikTok
“BUILDING MY NEW DESK SETUP”
20x their usual views, video, gadgets
- @xcorruptx7
93K followers, TikTok
“TOP 3 BUDGET KEYBOARDS UNDER $50”
7.3x their usual views, voiceover, gadgets
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.