# Drop the music so product sound plays

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/drop-the-music-so-product-sound-plays

Cut talking and background music so the raw sounds of the product (clicks, taps, rips, boot chime) carry the video. It worked for 3 accounts, with a median of 20x their usual reach. Type: Editing trick. Seen as: Video, Voiceover.

## Why it works

When sound is the selling point, unbroken audio is the proof. These posts used sound-led cuts or an uninterrupted sound test in place of narration.

## How to make it

1. Skip voiceover and music during the key section
2. Cut on crisp sounds like taps, peels and typing
3. Hold the final sound test uninterrupted

## Hook formula

the coziest [product] for [season]

## Examples

- @crispys.corner (11K followers, TikTok video): 32x their usual views. Hook: “cozy fall szn 🍁🍂🥃 cheers!” [Original post](https://www.tiktok.com/@crispys.corner/video/7689888488300367118)
- @jhawktiktok (125K followers, TikTok video): 20x their usual views. Hook: “BUILDING MY NEW DESK SETUP” [Original post](https://www.tiktok.com/@jhawktiktok/video/7695077615274675469)
- @xcorruptx7 (93K followers, TikTok voiceover): 7.3x their usual views. Hook: “TOP 3 BUDGET KEYBOARDS UNDER $50” [Original post](https://www.tiktok.com/@xcorruptx7/video/7692523295194844418)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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