Measured Updated dailyMarkdown copy
Real props stand in for hidden anatomy
A viral health and wellness format on TikTok and Instagram
The expert uses a physical stand-in such as a person in a hoodie, a model ear with slime, or a drawing on skin to show what can't be filmed.
4
accounts it worked for
9x
median, times their usual
#33
of 53 in health and wellness
Editing trick
Talking head, Video
Why it works
Tangible props make the invisible concrete and slightly funny, so people remember the mechanism.
Hook formulaHere's what [hidden process] looks like, using [odd prop].
How to make it
- 1Pick the hard-to-see body part or process
- 2Pick a prop, model or body surface that can stand in for it
- 3Manipulate it step by step while narrating
Examples
Best first, one per account. Each links to the original post.
- @simplenursing.com_
861K followers, Instagram
“How to auscultate heart sounds”
12x their usual views, talking head, doctor explains
- @dr.maehughes
67K followers, TikTok
“Does Your Pelvis Feel Like It's RIPPING IN HALF?! THIS VIDEO IS FOR YOU.”
13x their usual views, talking head, women's health
- @drnighatarif
617K followers, Instagram
“If you thought a menstrual cup would just 'sit' inside you, watch this to learn that it needs to pop open and seal. Here's the part nobody...”
5.1x their usual views, video, women's health
- @philsmypharmacist
1.7M followers, Instagram
“The secret to getting rid of earwax”
3.7x their usual likes, talking head, doctor explains
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.