Measured Updated dailyMarkdown copy
Exact words to say at the doctor
A viral health and wellness format on TikTok and Instagram
Give viewers verbatim sentences, scripts or dosages to say or hand over in a medical appointment.
7
accounts it worked for
12x
median, times their usual
#9
of 53 in health and wellness
Angle
Talking head, Slideshow
Why it works
It removes the fear of being rushed or dismissed, and viewers save it for their next visit. It is concrete and usable, not general advice.
Hook formulaWhen your doctor says '[brush-off]', say this word for word
How to make it
- 1Name the intimidating situation or the brush-off they will hear
- 2Give the exact sentence to say, or the drug, dose and frequency to request
- 3End with a save prompt for before the appointment
Examples
Best first, one per account. Each links to the original post.
- @wendy.demer.autho
12K followers, TikTok
“Teach your child this before every scary thought starts feeling real.”
109x their usual views, talking head, mental health
- @drfayebate
100K followers, TikTok
“if there's one lie I'm sick of women being told”
26x their usual views, talking head, women's health
- @drtosinofficial
11K followers, Instagram
“GP appointments are SHORT”
30x their usual views, talking head, women's health
- @drrachelrubin
386K followers, Instagram
“DR. RACHEL RUBIN, MD RENOWNED UROLOGIST AND SEXUAL MEDICINE EXPERT This actually prevents UTIs...”
17x their usual views, talking head, women's health
- @daniamurray
14K followers, TikTok
“If you are planning to go to your gp for perimenopause support, when they say “we need to run bloods” Do these three things…”
6.9x their usual views, slideshow, women's health
- @lizrheatherapy
109K followers, TikTok
“different ways i tell clients im confused as a ✨therapist✨”
6.1x their usual views, talking head, mental health
- @laura_gwilt
8K followers, TikTok
“Steps for when a client says “I don’t know””
6.1x their usual views, slideshow, mental health
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Get the MCPMore health and wellness formats
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15 accounts, median 17x their usual
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17 accounts, median 8x their usual
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11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
- Exact age or year named in the hook
5 accounts, median 20x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.