# Real props stand in for hidden anatomy

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/real-props-stand-in-for-hidden-anatomy

The expert uses a physical stand-in such as a person in a hoodie, a model ear with slime, or a drawing on skin to show what can't be filmed. It worked for 4 accounts, with a median of 9x their usual reach. Type: Editing trick. Seen as: Talking head, Video.

## Why it works

Tangible props make the invisible concrete and slightly funny, so people remember the mechanism.

## How to make it

1. Pick the hard-to-see body part or process
2. Pick a prop, model or body surface that can stand in for it
3. Manipulate it step by step while narrating

## Hook formula

Here's what [hidden process] looks like, using [odd prop].

## Examples

- @simplenursing.com_ (861K followers, Instagram talking head): 12x their usual views. Hook: “How to auscultate heart sounds” [Original post](https://www.instagram.com/p/De9-cmpDBEO/)
- @dr.maehughes (67K followers, TikTok talking head): 13x their usual views. Hook: “Does Your Pelvis Feel Like It's RIPPING IN HALF?! THIS VIDEO IS FOR YOU.” [Original post](https://www.tiktok.com/@dr.maehughes/video/7697691031571090718)
- @drnighatarif (617K followers, Instagram video): 5.1x their usual views. Hook: “If you thought a menstrual cup would just 'sit' inside you, watch this to learn that it needs to pop open and seal. Here's the part nobody...” [Original post](https://www.instagram.com/p/DfHUUwHJKgT/)
- @philsmypharmacist (1.7M followers, Instagram talking head): 3.7x their usual likes. Hook: “The secret to getting rid of earwax” [Original post](https://www.instagram.com/p/DelfMSoKYlg/)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

Your post here and want it removed? Email support@tryvolume.app.