Measured Updated dailyMarkdown copy
Dense list packed onto a short loop
A viral health and wellness format on TikTok and Instagram
Put a 5-17 item list of items, symptoms or remedies as one text block over a 5-10 second clip, so viewers have to pause or replay to read it all.
6
accounts it worked for
23x
median, times their usual
#7
of 53 in health and wellness
Editing trick
Talking head, Video
Why it works
The text is too dense for one pass, so viewers replay, pause and save. It drove 121x on a 10-item food list, 256x on a 5-supplement block and 13x on a 17-item clinical list.
Hook formula[Topic] in [condition]: [N] things on one screen
How to make it
- 1Pick a list of 5-17 items, each as 'item + short reason or benefit'
- 2Show it all at once over a 5-10 second looping clip
- 3Keep each line to 2-4 words so it is readable but fast
- 4Let it loop and let viewers save
Examples
Best first, one per account. Each links to the original post.
- @perimenopause.nutrition
156K followers, TikTok
“When I hear a woman in perimenopause is taking iron because her ferritin is low, vitamin D because her labs showed a deficiency, creatine...”
256x their usual views, talking head, women's health
- @lisatalks16
5K followers, TikTok
“Food is medicine in perimenopause”
122x their usual views, video, women's health
- @pcosnikki
194K followers, TikTok
“MINDBLOWING FACTS ABOUT PCOS YOU PROBABLY DIDNT KNOW”
31x their usual views, video, women's health
- @connealymd
645K followers, TikTok
“Common things I see in my breast cancer patients:”
13x their usual views, video, women's health
- @innerbalancelab2
14K followers, TikTok
“HABITS YOUR BODY HATES!”
14x their usual views, video, mental health
- @pcos.weight.loss
1.3M followers, TikTok
“Things every PCOS girlie should know:”
9.1x their usual views, video, women's health
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Get the MCPMore health and wellness formats
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15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
- Exact age or year named in the hook
5 accounts, median 20x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.