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Measured Updated dailyMarkdown copy

Weird symptom list that makes viewers self-diagnose

A viral health and wellness format on TikTok and Instagram

List many oddly specific, lesser-known symptoms under one cause so viewers tick off their own and feel validated.

9

accounts it worked for

28x

median, times their usual

#4

of 53 in health and wellness

Angle

Video, Talking head, Slideshow

Why it works

Surprising items like itchy ears make viewers count their score and tag others. It reached 560x on a 4.9k-follower account.

Hook formula[N] [condition] symptoms we don't talk about enough

How to make it

  1. 1Pick one condition or root cause
  2. 2Collect 5-20 oddly specific, rarely discussed symptoms
  3. 3Lead with the weirdest and ask viewers to count theirs

Examples

Best first, one per account. Each links to the original post.

  • @lisatalks16

    5K followers, TikTok

    “20 PERIMENOPAUSE SYMPTOMS WE DON'T TALK ABOUT ENOUGH”

    560x their usual views, video, women's health

  • @shaznesswellness

    478K followers, TikTok

    “I DON'T KNOW”

    167x their usual views, talking head, gut and longevity

  • @jennimaewellness

    24K followers, TikTok

    “Weird symptoms I had when my ferritin was low”

    63x their usual views, talking head, women's health

  • @lifeaskim54

    12K followers, TikTok

    “THE 5 HAZARDOUS SIGNS OF LOW ESTROGEN MOST DOCTORS OVERLOOK THEM...”

    53x their usual views, slideshow, gut and longevity

  • @ovaryitall

    5K followers, TikTok

    “PCOS is more than irregular periods”

    26x their usual views, slideshow, women's health

  • @elevatemd

    358K followers, TikTok

    “Perimenopause & histamine intolerance 👀”

    8.9x their usual views, talking head, women's health

  • @abovehealth

    33K followers, TikTok

    “Bile-liver issues are a root cause driver of your IBS, recurrent SIBO, acne, eczema, hormone issues...”

    18x their usual views, talking head, gut and longevity

  • @motherhoodwithmalak

    104K followers, TikTok

    “5 Early Signs You might be Pregnant With Twins 🤰🏽❤️”

    11x their usual views, talking head, babies and pregnancy

  • @hormone.havoc

    37K followers, TikTok

    “I wish more women knew that losing your sex drive, gaining weight in your belly and face, hair thinning and loss, rage, irritability,...”

    5.0x their usual views, slideshow, women's health

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How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.