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Measured Updated dailyMarkdown copy

Meme template reworded for your profession

A viral health and wellness format on TikTok and Instagram

A trending format ('Sorry I didn't reply', 'Things X normalize', 'a haunted house but for X', 'first in my bloodline', 'I'm a [role], of course') is refilled with insider details from a medical job.

7

accounts it worked for

20x

median, times their usual

#6

of 53 in health and wellness

Angle

Talking head, Slideshow, Skit

Why it works

Viewers already know the template, so the joke lands immediately. The specific insider details make colleagues share it.

Hook formula[Trend phrase] but it's [your profession].

How to make it

  1. 1Pick a trending template
  2. 2Replace each slot with hyper-specific details from your job
  3. 3Keep the original pacing or structure intact

Examples

Best first, one per account. Each links to the original post.

  • @mentalhealthwmaddy

    32K followers, TikTok

    “5 years of studying Freud, the DSM-V and academic literature but not a single reading on what to say when your teen client tells you their...”

    65x their usual views, talking head, mental health

  • @dr.pamelamehta

    89K followers, Instagram

    “Sorry I didn't reply”

    37x their usual views, talking head, doctor explains

  • @ashleylorenaadkins

    126K followers, Instagram

    “FIRST PERSON IN MY BLOODLINE TO PERFORM POST-MORTEM CARE AND THEN TAKE A LUNCH BREAK”

    32x their usual likes, slideshow, doctor explains

  • @scrubhacks

    715K followers, Instagram

    “a haunted house, but it's just for nurses”

    21x their usual views, skit, doctor explains

  • @lizrheatherapy

    109K followers, TikTok

    “things my non-therapist spouse hears me say when i get home from being a ✨therapist✨”

    20x their usual views, talking head, mental health

  • @memorialcare

    9K followers, Instagram

    “What It's Like to Be a Midwife”

    5.6x their usual views, talking head, doctor explains

  • @seattlesciencefoundation

    129K followers, Instagram

    “I lied. I love standing through 8-hour rounds. I love surviving on 3 hours of sleep. I love the guilt of taking a break. I love the chaos...”

    3.4x their usual views, video, mental health

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More health and wellness formats

What’s working in health and wellness this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.