Measured Updated dailyMarkdown copy
Put the beloved staple in D-tier
A viral health and wellness format on TikTok and Instagram
Rank things in a tier or countdown list and deliberately place a famous, loved item low, opening or mid-list, to provoke debate.
3
accounts it worked for
22x
median, times their usual
#31
of 53 in health and wellness
Angle
Talking head, Slideshow
Why it works
Ranking a popular item low guarantees disagreement in the comments. Mainstream items from the viewer's own routine make the ranking feel personal.
Hook formulaRanking every [category] from worst to best
How to make it
- 1Pick 5-12 items viewers already own or eat
- 2Start with or include the most beloved item in a low tier
- 3Finish with a surprising winner
Examples
Best first, one per account. Each links to the original post.
- @drethankellum
74K followers, TikTok
“Ranking What Parents Do For Kids' Sports”
29x their usual views, talking head, supplements and habits
- @fsdansan
45K followers, TikTok
“Ranking Cheat Meals”
23x their usual views, slideshow, supplements and habits
- @bluebro.fit
330K followers, TikTok
“RANKING EVERY CHEST EXERCISE”
6.7x their usual views, slideshow, supplements and habits
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.