# Put the beloved staple in D-tier

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/put-the-beloved-staple-in-d-tier

Rank things in a tier or countdown list and deliberately place a famous, loved item low, opening or mid-list, to provoke debate. It worked for 3 accounts, with a median of 22x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

Ranking a popular item low guarantees disagreement in the comments. Mainstream items from the viewer's own routine make the ranking feel personal.

## How to make it

1. Pick 5-12 items viewers already own or eat
2. Start with or include the most beloved item in a low tier
3. Finish with a surprising winner

## Hook formula

Ranking every [category] from worst to best

## Examples

- @drethankellum (74K followers, TikTok talking head): 29x their usual views. Hook: “Ranking What Parents Do For Kids' Sports” [Original post](https://www.tiktok.com/@drethankellum/video/7703960895084367135)
- @fsdansan (45K followers, TikTok slideshow): 23x their usual views. Hook: “Ranking Cheat Meals” [Original post](https://www.tiktok.com/@fsdansan/photo/7691734044719009055)
- @bluebro.fit (330K followers, TikTok slideshow): 6.7x their usual views. Hook: “RANKING EVERY CHEST EXERCISE” [Original post](https://www.tiktok.com/@bluebro.fit/photo/7701930468039576884)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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