Measured Updated dailyMarkdown copy
Made to send to your partner
A viral health and wellness format on TikTok and Instagram
Write the post so a woman can forward it to her partner to explain what she is going through, often with male comparisons.
3
accounts it worked for
10x
median, times their usual
#43
of 53 in health and wellness
Angle
Slideshow
Why it works
It gives the main audience a share reason: feeling understood by someone who doesn't get it. Each slide is addressed to the partner or compares to men.
Hook formulaThis is what I wish my [partner] knew about [what she's going through]
How to make it
- 1Address the partner directly ('every man needs to know', 'I wish you knew')
- 2Turn each point into a plain fact or itemised cost
- 3Use male-contrast punchlines where they fit
Examples
Best first, one per account. Each links to the original post.
- @shesnotcrazyseries
813K followers, Instagram
“What it actually costs to be a woman. I added it up. We'd have asked for a refund. 😅 Most men have NO idea....”
13x their usual likes, slideshow, women's health
- @laurenlhale
107K followers, TikTok
“I’m a 45 year old woman in perimenopause and this is what I wish my husband knew.... while I was quietly falling apart ....”
21x their usual views, slideshow, women's health
- @sarah.and.baby
6K followers, TikTok
“THIS HAPPENS TO A WOMAN'S BODY WHEN SHE BREASTFEEDS. EVERY MAN NEEDS TO KNOW ABOUT THIS.”
7.3x their usual views, slideshow, babies and pregnancy
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Get the MCPMore health and wellness formats
- One-image chart viewers zoom in and save
15 accounts, median 17x their usual
- More text than the clip lets you read
17 accounts, median 8x their usual
- Open on a bizarre viral clip, then explain
11 accounts, median 17x their usual
- Weird symptom list that makes viewers self-diagnose
9 accounts, median 28x their usual
- Hook on screen, full list in caption
10 accounts, median 19x their usual
- Meme template reworded for your profession
7 accounts, median 20x their usual
- Dense list packed onto a short loop
6 accounts, median 23x their usual
- Insider confessions from a professional's seat
8 accounts, median 9x their usual
- Exact words to say at the doctor
7 accounts, median 12x their usual
- Credentials and personal stake in line one
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.